Taylor Academy of Dance

Hi Teresa

I just want to drop a quick note to tell you what a great advertising experience I've had with the Coffee News. In the past I have used local and regional newspapers, as well as specialized parent publications in which to advertise my dance school. I paid a lot of money to run an ad for only a few short months because the cost of advertising with those publications was not realistic for my small business budget. I was really skeptical of advertising anywhere because the return I received was only enough to cover the cost of advertising in those publications.

Then I tried the Coffee News. I received so many responses to my ad within just one week of advertising and am still receiving calls today. I now think of the Coffee News as "the little paper that could" - because it already did! I love that it has a presence in more places than a newspaper, it is a quick and fun read, and it also has built in advertisements that make you look at them, even if while on the search for the hidden coffee guy! The Coffee News has definitely, by far, been the best and most effective advertising I have used to date. It helped me grow my business and I will definitely be recommending this to other business owners I know because it worked so successfully for me.

Sincerely,

Jill Taylor
Taylor Academy of Dance

Edward Jones Investments

I just wanted to drop you a line about our ad in Coffee News. It's GREAT! As you know, we've been running an ad for several weeks and just renewed for a whole year. The response has been terrific! I can verify several new customers that came to us because of the ad.

Another great benefit to being in Coffee News is the "celebrity" status that it brings. By having my picture in the ad and having a new version of Coffee News come out each week, the public is seeing me over and over again. I find that when I speak to someone new, they recognize my name and face which brings instant credibility. I do very little advertising so I can narrow it down very well to where a person first heard of me.

Keep up the good work! You have a great product with great results. I will happily refer my business owner friends to you and Coffee News. If I can help your business in other ways, please don't hesitate to ask.

Sincerely,

Joe O. Luby III
Investment Representative

Primequity Mortgage Co.

We are pleased to take this opportunity to tell you how happy we are with our Coffee News advertising.

Recently, we did a complete analysis of our advertising program for the initial ten months of operations here in Bangor, Maine. In addition to advertising in one edition of your Coffee News, we also advertised in various print publications plus a local real estate ad booklet and we used extensive in-house telemarketing. We carefully tracked the responses by asking clients how they heard about us.

When we compared the amount of money devoted to each publication, Coffee News generated a net return of 4.4 times the actual cost of the ad. The next best media buy only provided a return of 2.8 times our investment.

Needless to say, we are very pleased with Coffee News and look forward to a long and mutually beneficial relationship. Thanks again for the great service and stop by for coffee when you are going by our new offices.

Sincerely yours,

Dan Ewing, Account Executive
Primequity Mortgage Co.

Cotton Patch Quilts

Just a note to tell you how pleased I am that I chose to spend my advertising dollars on Coffee News. Being a brand new business we had to be careful where we put our dollars. You told me it could take a few months for us to notice an increase in customers so I never expected to have new customers arrive with Coffee News in hand within the first two weeks!

The best part is that I am reaching the tourist who does not usually take the time to read the local newspaper. Speaking of the local paper - it's too expensive anyway and since I have been advertising in the Coffee News I haven't needed to place one ad with them.

Customers always tell me they saw us in the Coffee News and all of us here at Cotton Patch Quilts agree that this is the best advertising we could do. Keep up the good work.

Thanks for all your help,

Dawn S. Emmons, Owner

P.S. The ad layout you did for us was great!

Northwest Mortgage Brokers

I will be the first to admit when I have spoken too soon! During the first six weeks of my ad in the Coffee News, I did not receive ONE call. I felt justified to cancel my continuation. Do you recall my arrogance about the cancellation when we talked? What a mouthful I have had to eat!

Within 3 days of our conversation, I had five calls and to date I have now had seven calls. I will have one loan file from that simple ad which will more than pay double the costs.

Please feel free to have anyone call me as a reference. By the way, when my replacement quits, I get my ad space back.

Sincerely,

Noland Peebles

Business Network International

BNI's relationship with Coffee News is the most productive advertising relationship we have. Productive not only from the point of view of return on our investment, but also from the total amount of new business we have received from Coffee News readers.

I must admit, I was skeptical at first about advertising through Coffee News due to the different approach of reaching clients in a restaurant waiting area; however, the results we have received speak for themselves.

As a result of our relationship, I am also using Coffee News on the Mississippi Gulf Coast and receiving excellent results. BNI picked up 20 new clients in Gulfport in six weeks through the efforts of Coffee News and your counterpart Brian Parton.

As a business consultant who is paid to achieve results for my clients, I would encourage business owners to give Coffee News strong consideration as they invest their advertising dollar.

Sincerely.

Wes Holsapple II
Executive Director